Christian Terwiesch and Karl Ulrich recently released an interesting report on the potential impact off online education on MBA programs (“Will Video Kill the Classroom Star?”). While many might quibble about the particulars of their back-of-the-envelope calculations on the cost of residential versus online education, there is much to like about their analysis and with much that I agree. In particular, the notion that MOOCs are a red herring in the debate about the future of education, and that the true power of online approaches is the embedded technology that allows for customization and scalability (what they refer to as “SuperText”) rings true. “SuperText” presents new opportunities not only for substituting for but improving upon some elements of residential learning.
I recently completed teaching the second session of my Foundations of Business Strategy massively open online course (MOOC) through the Coursera platform and I continue to be amazed by the reach and impact of MOOCs. In the past 9 months, over 150,000 students have enrolled from over 150 countries across the world. The stories from students are heartening. Hundreds of in-person study groups formed in over 50 countries. Students included young entrepreneurs and mature small business owners; non-profit organizers; a study group of Mongolia students led by a Peace Corps volunteer; a group of unemployed women in Ohio looking to improve their job prospects; a group of students in Bolivia led under a program from the U.S. State Department; and a group of Arab and Israeli students participating through the YaLa Young Leaders program building détente through education.
Every organization needs a strategy. Be it an established business, an emerging entrepreneurial venture, or a non-profit organization, a strategy sets the direction of the enterprise, informs priorities and the allocation of scarce resources, and helps guide the myriad decisions that an organization makes every day.
The purpose of this book is to provide a framework and a set of tools to aid those who wish to analyze the strategy of an organization, be it their own and or another organization they are interested in. Please click on the icon to the left to see a sampling from the book. After reading this book, one will have the basic tools necessary to be an effective strategic analyst, or strategist, an individual skilled in the art of assessing an organization’s strategy. Strategic analysis is a powerful tool for analyzing the competitive context in which an organization operates. An effective strategist makes reasoned and reasonable recommendations for how an organization should position itself relative to its peers and for assessing what actions the organization should take to maximize value creation for its various stakeholders.