New Book from Stanford University Press coming soon!

My book, “Can Business Save the Earth? Innovating Our Way to Sustainability” from Stanford University Press with co-author Ronnie Chatterji, is available for pre-order on Amazon and will be published on May 22, 2018. In this book, we investigate whether business will be able to meet our sustainability challenge through the development of innovative technologies that reduce carbon emissions and prevent further environmental degradation. The book argues that current corporate social responsibility initiatives and calls for corporations to internalize the externalities from their activities will not be nearly enough to avoid breaching the carbon budget formulated by the Intergovernmental Panel on Climate Change. Instead, achieving sustainability will require dramatic innovations across multiple industrial sectors at the same time. To achieve this transformation, it will require a broader system of inspired actors, ranging from inventors, to corporate managers, investors, customers, policymakers and NGOs. Drawing on over a decade of academic research and working with corporations, the book explains what role each of these actors will play and how their activities can mutually reinforce each other. It concludes with recommendations for how “shapers” in each of these sectors can influence the trajectory of the system towards greater sustainability.

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